The Limits of Possibility: Rand McNally in American Culture, 1898-1929
AbstractIn the early twentieth century, Rand McNally held a large share of the commercial market for maps and atlases in the United States. How the company built its reputation as an American cartographic authority—by both accepting and resisting change—is the subject of this essay. Critical to the company’s success was its ability to design materials that reinforced American notions of how the world ought to appear, an indication that the history of cartography is governed not just by technological and scientific advances, but also by a complex interplay between mapmakers and consumers.
How to Cite
Schulten, S. (2000). The Limits of Possibility: Rand McNally in American Culture, 1898-1929. Cartographic Perspectives, (35), 7–26. https://doi.org/10.14714/CP35.834
LicenseAuthors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication, with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).